case studies of marketing meaning in Chinese

营销案例分析

This paper is a case study of marketing channels which discusses channel management and channel control
本文是关于企业销售渠道的选择以及渠道管理与控制的案例研究。
Foreign invested retail firms force chinese local retail enterprises to adjust their strategy and even change their operation thoughts and directions , through continuous innovations and searching the best adaptive ways to increase their competitive ability just under this condition , the writer chooses chengdu fairly chain store co . , ltd as a case study of marketing strategy
但外资零售企业的进入客观上推动了我国零售业的成熟和整合，迫使国内零售企业进行战略调整和业态转型，并积极探索适合我国国情的零售业态组合形式，不断捉高竞争力和加快创新。